Heres Whats Cool in Spanish

This is a cool Spanish lesson. How would you translate the above sentence to Spanish? Look up the word cool in a Spanish-English dictionary, and chances are the first word youll find is fresco — but that word is used to refer to something that isnt quite cold. Some larger dictionaries include words such as guay  as a slangy term, but thats hardly the only word that can be used. Bueno Can Be Good If for some reason you need to convey the idea of cool and have a limited vocabulary, you can always use a word you probably already know, bueno, which means good. Its not a particularly cool word and doesnt come across as colloquial, but it will get most of your idea across. And of course, you can always use the superlative form, buenà ­simo, for something thats especially good. Cool Words Vary by Region There may no good Spanish equivalent of cool that works everywhere, but native Spanish speakers in a forum sponsored by this site offered their perspective on what may be best. Heres a part of their conversation, held originally in Spanish and English: Chabela: How do you says cool, like thats cool! What do the teenagers say? I know it cant be translated directly, but ... Cyberdiva: One word to use is chà ©vere. Duras: It cant be translated directly, because each country has its own versions. VictorIm: Chà ©vere is kind of old-fashioned (1960s). Is there anything new? Bandini: Duras is correct. Every country has its own vocabulary for words like this. The particular word you mentioned (chà ©vere) originated in Venezuela but due to Venezuelas major export (Spanish soap operas), the word is now become popular in a dozen other Spanish speaking countries, including Mexico. Rocer: In Mexico we understand the word chà ©vere, but we dont use it. Only if we talk to Venezuelans or Colombians, I guess. Adri: When I was studying in Spain last semester, I learned from a native-speaking friend of mine that they say guay or quà © guay. Guero: I think chido and buena onda would work well for cool. VictorIm: Buena onda sounds old-fashioned to me. Anything with onda sounds old. Are there any new expressions? Dulces: I have heard està ¡ chido and està ¡ padre in Mexico. SagittaDei: A very common translation is genial, està ¡ genial. Is very widely used in the Spanish-speaking world. As has been pointed out, there are many words depending on the country. I use està ¡ bacano/a, està ¡ una chimba, es una verraquera and many others; but these are Colombianisms. We also use the anglicism cool as in es muy cool. Rich teenagers like to use English in this way. It also depends on the social level. By the way, eso es chà ©vere is less expressive than eso es genial, the former is like thats nice. Note that you can use either estar or ser with the obvious difference of permanent and transitional attributes. Tottefins: In Mexico they say padre or chido on the streets. However, on Mexican television they say genial. Maletadesueà ±os: Here in Texas you often hear quà © chido, està ¡ chido, quà © padre, etc. Other people who arent from here that I have spoken with, such as my friend who lives in Venezuela, think these expressions seem comical as theyre Mexicanisms. Rupdaddy: I have heard the word bà ¡rbaro. Most of my studies have been of the Spanish of the Rà ­o de la Plata, Argentina. I know that in Uruguay, at least among the youth, they say de mà ¡s. Chabela: I know that in Uruguay sometimes the youth say de mà ¡s. Those words are the same, more or less, with what the youth say in the U.S. In Mexico, particularly Tijuana, the word curada is widely used as meaning cool. Sometimes recurada is heard. Ive also heard the term chulado by people who come from Mexico City. OjitosLindos: I think in Spain the verb molar is used like gustar to mean something similar to cool, for example: Me mola el cine would mean I like the cinema or the cinema is cool. I think this is only used among young people (teenagers). Anderwm: Yes, you are right. Molar is a teenager thing. In Costa Rica and Nicaragua the people use tuane.

The Medical Model Of Disability - 1533 Words

The medical model focuses more on the problem and not the person, so the problem would be things such as the disabilities and impairments rather than the needs of the person. The medical model thinks the way to solve the disability would be through things such as surgery, physio etc. If people who follow the medical model think that that a medical cure is not possible then they could exclude someone with a disability from a normal day to day activities or they could be shut way from society in a specialized institution or could even be isolated at home. This could lead to all different kinds of problems as only their basic needs are being met. Under the medical model a medical professional has significant responsibility and potential for helping disabled people. The medical model mostly has negative views relating to people with a disability unlike the social model which normally has positive views. People who work under the medical model think of people with a disability as spongers and that they need someone to do everything for them. The medical model of disability sees the disabled person as the problem - the focus is on the impairment, rather than removing the barriers which effect the person (children in wales). The people who work under the medical model sees that a person with a disability needs to be adapted to fit into society unlike the social model which will adapt society so people with a disability will fit in and have more independence. The medical modelShow MoreRelatedThe Medical Model Of Disability1551 Words   |  7 Pages The medical model of disability has done a great disservice to people with disabilities in American society. It has helped shape and continues to perpetuate a belief system that people with disabilities are weak, dependent, and incapable of performing like â€Å"normal† people. This paper examines how the medical model influences society’s perceptions of disability through the use of language and the media whi ch cause people with disabilities to be marginalized and experience inequalities. Under theRead MoreThe Medical Model Of Disability952 Words   |  4 PagesDisability means something entirely different depending on the people you ask. Ask a person who does not have a disability and they may give you a view that is based on the medical model of disability. Ask a person that is disabled and they may give you a view that is based on the social model of disability. While both views of what disability means have their merits, not one interpretation is universally accepted. I believe the truth lies somewhere in the middle. At the intersection of the medicalRead MoreSocial Medical Model Disability1203 Words   |  5 PagesThe social and medical model of disability There are a number of ‘models’ of disability which have been defined over the last few years. The two most frequently mentioned are the ‘social’ and the ‘medical’ models of disability. The medical model of disability views disability as a ‘problem’ that belongs to the disabled individual. It is not seen as an issue to concern anyone other than the individual affected. For example, if a wheelchair using student is unable to get into a building becauseRead MoreThe Medical And Social Models Of Disability2264 Words   |  10 Pages What do you understand by the medical and social models of disability? Illustrate your answer with examples from your media portfolio. The social and medical model are separate elements which have a big impact on people’s life. Disability as a whole influences society because we start from a young age learning, which will effect the kind of person we are and the kind of person we become. The word ‘model’ helps define the disability and understand the concepts in which it is perceived by individualsRead More Social and Medical Disability Models Essay2243 Words   |  9 PagesI aim to provide the reader with an overview of two prominent models of disability: the medical model and the social model. More specifically, I intend to outline the differences between these models, especially their theory and practice. Firstly, I will note the definition of what a model of disability is and point to its relevance in disability studies. I will also briefly examine the origins of both the medical and social models, but mainly outlining the contributions of their respective theoreticalRead MoreMedical and Social Models of Disability Essay1857 Words   |  8 PagesIt could be said that in modern industrial society, Disability is still widely regarded as tragic individual failing, in which its â€Å"victims† require care, sympathy and medical diagnosis. Whilst medical science has served to improve and enhance the quality of life for many it could be argued that it has also led to further segregation and separation of many individuals. This could be caused by its insistence on labelling one as â€Å"sick†, â€Å"abnormal† or â€Å"mental†. Consequently, what this act of labellingRead MoreThe Medical Model : Where Disability Is Viewed As An Impairment952 Words   |  4 Pages the medical model, where disability is viewed as an impairment to be cured or prevented. This view may significantly inform the kind of service and treatment doctors provide or recommend for these individuals. In fact, researchers and doctors themselves have voiced concerns that medical practitioners do not undergo sufficient training to address disability and sexuality (Barbuto Napolitano, 2014; Gilmore Malcolm, 2014). Doctors need to be well informed about the issues in this area and supportiveRead More3.3 Explain the Social and Medical Models of Disability and the Impact of Each on Practice.998 Words   |  4 PagesSocial models and medical models of disability By labelling a child because of there disability can prevent us as seeing the child as a whole person like their gender, culture and social background the medical models is a traditional view of disability and that through medical intervention the person can be cured where in fact in most cases there is no cure. They expect disabled people to change to fit into society. The social model of disability looks at ways to address issues to enable peopleRead MoreModels of Disability941 Words   |  4 PagesModels of Disability Disability is a human reality that has been perceived differently by diverse cultures and historical periods.   For most of the 20th century, disability was defined according to a medical model. In the medical model, disability is assumed to be a way to characterize a particular set of largely static, functional limitations. This led to stereotyping and defining people by condition or limitations.   World Health Organization (WHO) – New definition of Disability In 2001, theRead MoreEvaluate Two Models of Disability in Terms of Explaining the Concept of Disability.1613 Words   |  7 PagesEvaluate two models of disability in terms of explaining the concept of disability. Medical model;-- Weaknesses;-- There are many weaknesses of the medical model. One of the weaknesses that I am going to talk about is that in some cases people see the medical model as an insult due to the fact that the model tries to ‘fix’ people with a disability instead of making adjustments and adaptions to environments, activities etc†¦ for them. Due to the fact that the medical model is trying to ‘fix’ tem, may

Marketing Techniques To Ascertain Growth Opportunities In The Market

Questions: What is the difference between primary and secondary research? Identify one example of primary and secondary research carried out by Wilkinson. Explain why Wilkinson needed a marketing strategy to help them to grow. Evaluate the benefits of the marketing campaign to Wilkinson. Analyse how effective the marketing campaign was in helping Wilkinson respond to competitive pressures. Answers: The Appropriate Marketing Techniques to Ascertain Growth Opportunities in the Market Introduction Before carrying out marketing plan and applying advertising systems available, Wilkinson must make sure that each office/ capacity of the association is setting the showcasing goals and showcasing method and mindful of it . Everybody in the association should be guaranteed with the arrangement and mindful with his/ her energy in performing these objectives. Administrators ought to make certain that each one of their specialty is acquainted with the corporate goals and arranged to attain to them. Promoting goals of Wilkinson is obviously to acquire development, expand deals and keep up piece of the overall industry and principally to build the quantity of stores in the UK. To quicken development we need to embrace advancement advertising strategy and that is to offer our item to another crowd of populace (business segmentation), and create new clients by utilizing market research. Wilkinson additionally experiences the center technique strategies which oblige us to build the conscious ness of the brand among the young populace and attempt to urge them to shop consistently at Wilkinson stores. A leadership technique through putting resources into processing plants in china and Africa that permits getting items in a lower expense is additionally an absolute necessity. Correspondingly an alternate methodology is upper hand through presentation of prevalent innovation and mass purchasing limit of firm that is profiting to expand benefit. These is needed to be SMART. Marketing techniques These are the instruments utilized by the showcasing office. The marketing division will set out to distinguish the most proper strategies to utilize to make benefits. These advertising methods incorporate advertising, exchange and customer advancements, purpose of-offer materials, article, reputation and deals writing. (times100, 2012). The techniques work in three stages as per the diagram Market research empowers Wilkinson to recognize the most fitting marketing blend. The mix comprises of the right item, sold at the right cost, in the ideal place, and utilizing the most suitable limited time procedures (Times100, 2008). In order to make the right promoting blend, Wilkinson need to guarantee that they approached an exceptional quality for the entire firm, however as cash gets to be tighter, the main goal is to verify that the vision to convey unprecedented daily shopping in the heart of the group. Along these lines, Wilkinson has made enormous moves to verify the home of decision and quality as well. The heart of this work has been auditing the item on Garden, Stationery, Kitchen and Christmas throughout the recent years. In addition, Wilkinson is planning for two all the more Home and Household Cleaning. Enhancing the line of items at disaggregate level, making general acclimations to the brand costs. Keeping in mind the end goal to build the alterability in the bran ds that are accessible over stores areas, groups, and different sale point, the store utilized the methodology of micro-level advancement These are helping the way Wilkinson stores look and the items they offer to convey operational proficiency. They have to look at the nature of each item inside the audits and convey a huge number of value upgrades for the clients, by covering various item regions, from Christmas beautifications to microwaves and A4 notepads. The price must be correct so that shoppers will need to purchase in expansive numbers to deliver a sound benefit. The method of Wilkinson store is like the target advertises and also positioning. Wilkinson set the costs in such a route, to the point that it stays focused in the business sector. They have possessed the capacity to establish that the main way that an item is worth is getting a purchaser. Determination of the costs is a standout amongst the most essential choices made by the store's administration. Wilkinson uses the methodology of infiltration evaluating. The products must be in 'the opportune spot at the ideal time'. Verifying that the products arrive when and where they are needed is a vital operation. The spot includes all the action that guarantees that there is the accessibility of the items. Aside from the utilization of mall, the retail has likewise wandered into country retailing. The inventory network is an indispensable segment of any retail business especially so when we have a great many items, numerous being made and dispatched from midway as far and wide as possible , we need to take in from the best cases of store network administration around the world. Wilkinson started 2012 by concentrating on the rudiments, distinguishing clear models of how the stream stock, making an agreeable business structure and presenting responsibility and standard strategies for working from a wellbeing and security viewpoint. Store network now takes a more end-to-end approach. Wilkinson needs to perceive the criticalness of group working i n persuading representatives and in giving close connections to the buyer. By urging staff to listen to purchasers these associations are best put to give the items and the administrations that guarantee continuous business achievement. Drawing in the best individuals and building up their aptitudes is the way to Wilkinsons future achievement. Wilkinson ought to keep on amplifying our improvement projects to our representatives to verify all our kin satisfy their potential and are prepared to lead the business in the future.by concentrating on abilities, concentrating on pioneer ship, and concentrating on worker future. The target group needs to be mindful of the presence and accessibility of the item through advancement. Effective advancement helps a firm to spread expenses over a bigger yield. That is the reason we began to utilize portable application, web shopping is getting on and we ought to begin to make an OMNI-CHANNEL. Wilkinson is additionally moved the online and satisfaction conveyance operation to an outsider. Wilkinson ought to likewise comprehend that a testing economy is a standout amongst the most vital times for all the organizations to energetically champion their whys. It is subsequently, key for Wilkinson to end up boss advertisers by creating an extensive variety of items that reaches its customers in the business. They ought to have the capacity to meet the buyers with the slightest costs from their side Today organizations have an expanding business center. On the chance that associations are to serve the needs of their clients they have to be organized in such a route as to distinguish and meet client prerequisites. For that Wilkinson utilized center technique on focusing on understudy populace, additionally as indicated by other natural, monetary and society variables we need to target an alternate class which is the individuals matured from age 45y as they will be around 2/3 of UK populace in the following nearing years. As indicated by UK actuality book. UK business retailers concede that with a quickly maturing populace and relocation patterns changing the ethnic cosmetics of our urban areas and towns, UK shopping propensities are starting to develop and reflect these more extensive demographic changes. The changing demographic profile of the UK is a significant impact on customer buying force, shopping conduct and shopping inclination. The age structure, ethnicity, family arrangement and demographic circulation of the UK populace are all experiencing critical change and its suggestions are vital for retailers to comprehend and foresee." (How will demographic patterns influence the retail part, 2013). Throughout the following ten years 66% of all retail spending development will originate from those matured 55 and over. Wilkinson will be having new business segment to target and a legitimate arrangement needs to begin make a move as the time goes and we won't be prepared for the matured populace: 1. Wilkinson must reexamine store configuration; promoting and publicizing fights to pull in the ash pound or more all comprehend these are more established buyers who still consider themselves youthful customers. 2. Wilkinson ought to get towards the declaring of this items more Health, DIY and home support ,which draw in an extensive offer of elderly families' financial plans, for that our item division additionally would be towards the DIY, GARDEN AND HOME MAINTENANCE WHICH IS THEIR SPECIFIC TASTE AND DEMANDE. The primary test confronting retailers will be to adjust to the UK's maturing populace and get to holds with their particular tastes and requests. She says their impact will be noteworthy: "By 2030, the number matured 65 or more established is anticipated to achieve 15.5m, growing 43% on its level in 2012, contrasted with a development of just 13% in the populace overall. While this gathering as of now records for short of what 1 in every 5 of aggregate spending, this offer may climb to 1 in every 4 inside two decades." (How will demographic patterns influence the retail area, 2013). 3. Wilkinson needs to proceed with the way through the understudy populace which will make more client mindfulness till we achieve the demographic changes through our nation in the following impending years. Wilkinson can build our prevalence among our target purchasers by propelling more Internet shopping administrations which is helpful and well known among understudies. Wilkinson ought to likewise make direct business concurrences with essential and optional schools and also universities by welcoming them to turn into their dependable clients through offers, for example, grants, and ability advancements among others. With the regularly evolving innovation, retailers ought to adjust to more hel pful channels that guarantee that their offers stay significant to the changing markets.as piece of their promoting system. Basically in the up and coming years, more buyers are more inclined to complete their deals by means of cellular telephones than through desktop PCs. We ought to accordingly put resources into the developing new market channels, for example, 4G associations and versatile tablet gadgets. They ought to additionally go for expanding their online ad through complex innovation accessible, social networking and promoting sites including Facebook, YouTube and other portable Apps among others (Wilkinson 2014, p. 59). 4. Today, more shoppers are seeing moderateness, accessibility, and nature of the items like never before. In the meantime, organizations ought to react to the changing requests of the clients' so as to stay focused in the commercial center. Accordingly, we ought to make a broad and additionally a decently sorted out provincial dissemination arrange that e nsures the pervasiveness of its items. Its methodology ought to be established on the conviction that we must attempt to meet the crucial things of everybody in Europe. (Luther 2011, p.49) . Advertising, promotion, packaging and branding are ways of marketing techniques Publicizing, advancement, bundling and marking are vital showcasing devices which are utilized to make items and administrations more alluring and thus build sales and profits. Wilkinson began making rebranding to a large portion of the stores, by the epithet wilko rather than Wilkinson for simple huge through individuals, demonstrating a celebrated identity, comparing the preferences of one stock with an alternate, acquiring media, and check to perceive what number of individuals can recollect the commercial and its message (Times100, 2008). At long last procedures need to be connected to screen the accomplishment of advertising movement. Case in point is when doing promoting it is useful to track purchaser attention to the adverts and their messages. Assessment can likewise take the spot of different parts of the advertising blend. Wilkinson marketing strategy options in the market. Organizations must react to change with a specific end goal to stay aggressive. Creating fitting procedures, which permit advancement, is fundamental. Wilkinson were established in 1930 as Wilkinson Cash Stores by James Kemsey Wilkinson and has remained to a great extent in the hands of the establishing family since its foundation. Our development places us in the main 30 retailers and is a prime illustration of a business that has reacted to changing client needs all through its history. It is one of England's since quite a while ago settled retailers of an extensive variety of sustenance, home, cultivate, office, wellbeing, and magnificence items. As of late, it confronted extreme rivalry from its rivals. Wilkinson expected to adjust the embellishments of this shortcoming by discovering new courses for more noteworthy open doors. For more than 2 years we perceived how to touch base at understudies and influence them to initiate by making further research. This was a focus strategy. As per Porters techniques It was planned precisely for the needs of the understudy 'business section' (times100, 2012). Wilkinson led general statistical surveying that helped it to make a business procedure intended to proceed with development by focusing on another business section the understudy populace. Be that as it may, the portion that we picked for was not that progressive to attain to all the objectives and benefits we needed, as we thought, the test was to get understudies into our stores. The opportunity was to catch another client bunch at an early stage and give fundamental things lasting through the year. This would prompt a submitted client gathering and secure rehash business. Wilkinson found that secondary selling examination was carried out that the greater part of our shops were far from colleges and our primary DIY items and home cultivating weren't the understudy concern, in spite of the fact that it required a great deal of offers and online advances with a specific end goal to talk the dialect of understudies which are web, and internet shopping which we weren't prepared for it at once. Wilkinson were not completely prepared for the web dialect as of now as we have to update and incorporate a completely mechanical framework like portable customer, and Omni channel through the entire stores, additionally The design of the store was an alternate significant issue influencing rehash visits. These discoveries ought to be tackled board by us in its future arranging of store areas and designs. The young populace right now wasn't exceptionally compelling in the piece of the pie for that we didn't finish our primary focus by concentrating on understudy populace. The result of an easygoing choice that the top supervisors made based upon straightforward impulse. The choice was fairly indigent upon a formal, methodical, and exhaustive system that judiciously permitted them to take after this way (Wiethoff, 2011). The system alternative can be separated additionally in four sorts; they are pioneer, adherent challenger and specialty. The pioneer implies that it is business visionary or pioneer in the main business with the new items. The supporter implies that the enormous achievement items in present business and the interest is still high, the supporter can settle on a decent decision. The challenger implies the new item that can battle with the others. The corner implies that it is stand still in some spot of the business. Notwithstanding, we are in the supporter choice in light of the fact that there are numerous driving items in the locale yet we may change a few stuffs and make it and provide for it another astounding to the clients. The item is not new yet we could utilize a decent fitting approach to influence our clients. The business is truly aggressive in the new item on the grounds that there are numerous brands which foreign made from worldwide world wide. Along these lines, we have to enhance our items than others with a great advertising procedure. Luckily, we are local and national of this nation and we moreover comprehend the way of life, social, political and economy of current circumstance. The association focuses on this DIY and home enclosure items in not a pioneer's way thus I need to propose to utilize adherent procedure to keep up and enhance the present and new developing business. As per UK statistical surveying rulers fisher retail location is the most obvious retail location in DIY and home cultivating and the third on the world ,this ought to be a decent chance to take after the business sector pioneer in his steps ,particularly that when we initially opened our stores long time prior we were represented considerable authority in this class so it is not far from our hands to take after kingfisher retail location in his showcasing procedure likewise one essential thing as per UK retail examination that UK in the following advancing years will be described by matured individuals (from age 55) which will be 2/3 of UK populace so this division of matured individuals will be more devotee of DIY items and home planting so it would be a decent opportunity to have a d ecent experience this new market in the following impending years. The supporter technique alternative has five qualities; they are (1) ability to exploit the pioneer's situating slip-ups, (2) ability to exploit the pioneer's item botches, (3) ability to exploit the pioneer's showcasing mix-ups, (4) Ability to exploit the most recent innovation, and (5) ability to exploit the pioneer's restricted assets. In alcohol mixed drinks business, the majority of the organization endeavors and cost much sum on promotions however we have to rethink that the expense is truly viable in our current market circumstance. Most commit numerous errors in the promotions' expense however we have to resize about promotion. Wilkinson have to do advancement prepare as much as we can on the grounds that some organization gave lucky attract project jug top or in can. I need to suggest that we can provide for one free container or one can in the jug with lucky draw program. The purchaser like the taste of the item and not the others advancement stuffs, so we can make an arran gement with purchase one container get another. Wilkinson will employ simplicity and can control current business. Presently there is nobody given like this sort of advancement so we can get this opportunity to control the business. The Internal Analysis to Identify Current Strengths and Weakness on the Marketing Strategy Internal business aspect As indicated by Kaplan and Norton (1992), "client based measures are imperative, yet they must be deciphered into measures of what the organization must do inside to meet its clients' desires." Wilkinson has constantly succeeded in interpreting these client based measures into interior part of the business, which can be measured by the consumer loyalty rate. This angle goes for enhancing the item dissemination directs so as to give the clients fast conveyance of the item, enhancing the supplier relationship and worker aptitudes Customer aspect Clients will get pulled in on the off chance that they are getting quality items in the reasonable cost. Furthermore notwithstanding that great client administration is additionally critical. Being a retailer, Wilkinson has dependably verified that they have taken fitting measures to attain to these goals so they can succeed in making shopping a fun experience with the assistance of SWOT Analysis, a straightforward device and viable instrument, administrators can distinguish the qualities and shortcomings in present showcasing technique. The Impact of Changes in the External Environment on a Marketing Strategy The saying environment implies the encompassing air and conditions for presence. It is imperative for authoritative pioneers to know and comprehend nature before they begin working together. The outside elements of nature are components that are not under the control of an association. These elements incorporate social environment, political conditions, mechanical environment, government regulations and arrangements, bookkeeping offices like bookkeeping standard board, assets in economy and social environment and demographics of individuals (Finance Discussion Form 2010) preceding making marketable strategies or deciding, it is critical to "sweep" the outer environment. This can be attained to through a PEST examination, i.e. an examination of the Political, Economic, Social and Technological impacts on a business. Furthermore it is likewise vital to be mindful of the activities of your rivals. These powers are constantly in a condition of progress. Political changes: It identifies with changes in government impact and can have tremendous criticalness for organizations. Changes in the needs for open spending or the UK 's associations with different nations can open or close significant markets. European Union (EU) regulations can have comparative impacts while the increase of new parts can bring business opportunities. Political changes are nearly tied up with legitimate changes. Laws are persistently being overhauled in an extensive variety of ranges, e.g. buyer insurance enactment, ecological enactment, wellbeing security and work law, and so forth. Economic changes: Theseare nearly identified with social ones. The economy experiences a progression of variances connected with general blasts and droops in financial movement. In a blast about all organizations advantage and in a droop most miss out. Other monetary changes that influence business incorporate changes in the investment rate, compensation rates, and the rate of expansion (i.e. general level of expansion in costs). Organizations will be more urged to grow and go out on a limb when financial conditions are correct, e.g. low investment rates and climbing interest. Social factors: identify with example of conduct, tastes, and ways of life. A real part of this is a change in customer conduct coming about because of changes in designs and styles. The age structure of the populace likewise adjusts over the long haul (at present we have a maturing populace). An understanding of social change gives business a superior vibe for the future business circumstance. (thetimes100) Technological changes: Ithas likewise ended up especially huge in the post-thousand years world. This is especially valid as far as cutting edge correspondence innovations. The formation of databases and electronic interchanges have empowered incomprehensible amounts of data to be imparted and immediately appropriated in a current organization empowering immeasurable expense diminishments, and regularly upgrades in administration. Associations need to be mindful of the most recent important advances for their business and to surf the wave of progress. (thetimes100). Contenders activities influence the capacity of the business to make benefits, in light of the fact that contenders will consistently look to pick up favorable element over one another, by separating their item and administration, and by looking to give better esteem to cash. In evaluating the political, social, and monetary elements outer to the earth of Primark, we must consider distinctive issues. Primark's business op erations are liable to government arrangements and regulations. The business firm ought to adjust to the set of arrangements and regulations stipulated and implemented by the administration and approach making body while complying with the set of regulations and strategies, the firm ought to accept social obligation as requested by the worldwide awareness (The analysis on the external and internal environment of Primark retailing industry). Moreover, monetary, environment, laws, and innovation are conjoined substances in which impact the business operations. The monetary security of certain area can contribute apportion to the business state of certain firm, in the same way as Primark. Innovation then again, brought a huge impact to the status and advancement of business operations and showcasing projects. It produces new patterns in a fast development, which if associations are ignorant will block development and improvement (Pest Analysis 2010). Political factors: Primark's business operations are the support of government strategies and regulation for instance giving fitting work space to specialists. For managing laborers and for enhancing their working conditions, the organization is a piece of the Ethical exchanging Initiative (ETI). Primark's vitality utilization in the UK is sourced against the green force produced and sold into the network by British sugar (Article on Primark PESTEL ANALYSIS online). Notwithstanding, as distinctive political gatherings come into force they may change existing strategies, laws and regulations so Primark would consistently need to evaluate its methods with thought to the political atmosphere to agree to them e.g. in the event that a law is passed raising the lowest pay permitted by law rate for representatives. The administration can likewise pass a limitation law on import and fare exchange with different nations because of political circumstances and relations with the exchanging nation. This may likewise have an effect in Primark on the off chance that they are getting their stock fabricated in that nation. Financial Factors: In 2008, Primark opened more than 12 stores and has now moved its business to Europe. This hints at extension and achievement Although Primark has basically low estimated stock, an increment in expense and VAT in a flimsy economy can have a significant influence on its business making them go down. The no one but Primark can set itself up for such a circumstance is by having overhaul learning about the current financial state utilizing the PESTEL examination device. The late worldwide subsidence and credit crunch left a considerable measure of organizations defenseless driving them to chapter 11 as the general population's spending force was low because of the circumstances with additionally drove associations to release individuals expanding unemployment. All these components could have an extraordinary effect on Primark's business. Consequently, Primark should always evaluate its technique with thought to its PESTEL to guarantee wellbeing and assurance against su ch occasions. The Appropriate Strategic Marketing Objectives for the Market The organization means to develop a whole deal framework to meet an extent of objectives, for instance, creating bit of the general business, developing an unprecedented business segment position, making buyer or brand commitment, and making a concentrated on level of profit. The organization has a fabulous time stores. The 100 new stores Wilko game plans to open will be set in an "arranged extent of areas as indicated by the retailer" to better position the retailer to cook for changing shopping inclinations, according to Retail Week. They invite profitable and fun stores which give an unbelievable shopping learning and an uncommon extent of quality things, sufficient to drive footfall to our high streets and other shopping objectives. They have better methodologies to add to the business. With Wilko going up against continually growing competition both from more responsible option discounters and from settlement stores, it sees the need to add to its suggestion to fortify engagement with clients. Clearly regard stays principal to what Wilko stays for anyway it is the retailer's exceptional blend of family unit things and products, and extent of worth aides that safeguard it to rise up out of contenders. Envision that Wilko will attempt to hold these qualities also to channel more hypothesis into building the Wilko brand, enhancing the in-store environment, raising quality confirmations and adding to the online proposal to take the business forward. The organization's vision for 2012/13 was a robust one: to pass on striking shopping in the heart of the gathering. In the not all that far off future has seen us make routine strides forward in our journey for this. It's key that we continue pulling together to pass on phenomenal shopping in the heart of the gathering. THEY USED So we've carried on managing our offer, portion by territory, using our comprehensive survey process, which we call Major Category Reviews (MCR). As we audit our things, they manage: reach, brands, value, pattern, and advancements. The three levels of Own Label Wilkinson (our total best), Wilko (the complete self of what we do) furthermore WilkoFUNctional. The organization attempt to ensure that every one offers the achieve, quality and worth proposal trust it or not for the part it satisfies for our customers. Using CLICK AND COLLECT As a piece of WILKO IS UNDER GOING TEST frameworks, helped the customer to investigate by thing, rather than words, managed our customer appeal centers and upgraded click accumulate. In 2013/14 we'll be finessing this work with second endeavors of trial. The organization utilizes trial stores. As a part of our advancing in-store experience headway program we trialed new customer experiences in Crawley, Edmonton Green and Pwllheli. These were our first stores to have the name Wilko over the entrance and an alternate arrangement for zoning our space. Standard family needs Functional home, Decorative home and Leisure-time. We cut down the stature of our racking to improve customer discernible pathways, displayed current visual promoting. Mission to be Augmented by the home of choice and quality we're making arrangements for two more in 2013: Home and Household Cleaning. These are helping the way our stores look and the things we offer to pass on wonderful quality, on-example thing to the customer. Also, Wilkinson is focusing on capacity. Since 2011 we've added the foundation level to our inside capacity change framework, Aspire. The foundation is planned to recognize climbing stars fit for social event the short and long term needs of the business and accommodate every one of them the help they need to achieve their total best. Successfully 48 associates have joined in the foundation level of the undertaking and are presently applying their new aptitudes over the business. Front line retail is developing. More customers are acquiring online as they hunt down solace and quality. So we've revealed some enormous upgrades likewise by making a more noteworthy measure of our things available on the web, by pushing a totally operational convenient trade website page and by dispatching a thing assessments and overview elective on the webpage. We've in like manner moved our online and satisfaction movement operation to an outcast. On the other hand, the online change way ought to quicken taking after the presentation part route during the time of a committed supply Center to guarantee that our conveyance guarantees to clients are dependably met. 2013 will likewise see the presentation of another look site under wilko.com and further advance is being made inside our suggestion to wind up really multichannel. As an illustration of this, amid the year we presented a portable channel which now represents a substantial extent of our web deal. UK Retails The concentrate on the open doors for development inside the UK retail part throughout the following ten years and take a gander at the parity of short and long haul speculations retailers ought to be considering to best position them for what's to come. The long and transient venture that ought to be finished development in the UK retail segment and the components which will influence them in the following impending ten years (Parry, 2013). Not just do retailers need to guarantee they stay up with the latest with the latest channels clients are utilizing to shop, additionally changes to the business sector itself. Only once all these fast changes have been surveyed can retailers begin to create a development system for the following decade. Retailers ought to be on the same line with the most recent clients' requirements and markets change conduct in the meantime. Those matured 50+ speak to more than one-third of the UK populace. This offer is required to keep climbing, making this demographic increasingly essential for deals volumes. As indicated by the aucuk factsheet this has been found and is as demonstrated in the charts underneath. With a high extent of specialists on low salaries and asmall centralization of high earners, it is vital for retailers to truly comprehend who their intended interest group. As per Hamish Smith, RBS Senior Economic Advisor, retailers that have reinforced their inner courses of action, frameworks and divisions to better climate the retreat are liable to see the greatest development. Those that grasp the opportunities that internationalization and better utilization of innovation offer ought to additionally see positive results. Recommendation Utilizing another channel is a key, retailers ought to get thoughtfulness regarding innovation as the 4G expansive band association emerges and portable tablets will assume a critical part in retail deals than desktop pcs. Additionally TV can be added as an alternate channel to the mix as offering through it will be tended to as an imperative path in retail techniques. Holding significance. Retailers ought to be mindful of the UK demographics changes keeping in mind the end goal to guarantee their client situating and division vital long haul arrangement. "Those matured 50+ speak to more thanone-third of the UK populace. This shareis anticipated that would keep climbing, making thisdemographic progressively critical for salesvolumes," says Smith, who brings up the shareof 16 to 24 year-olds is gauge to fall. A division of wages will influence the offset of retail development. "With a highproportion of specialists on low earnings and asmall convergance of high earners, it isimportant for retailers to comprehend whotheir gathering of people is by method for portioning and placing and focusing on their clients Revamp to survive. Retailers ought to be arranged to rebuild their methodologies inorder to survive the low wage and online rivalry and increasing expenses. An integral experience. An IT administration ought to be included as i t is the most game changer between retail locations in UK they ought to begin securing the methodology of click and gather administrations to satisfy requests same as to the physical offer. The right area of retail locations will take an extraordinary arrangement in development part as high road stores will take the greater rate in consumer loyalty. Spotlight on expense is essential to increase more clients expanding in store innovation: by utilizing client unique finger impression to purchase things ,Indeed, by distributed byWorld Pay in June, biometrics could be a huge piece of retailing later on with about half(49 every penny) of customers saying they might want to pay for buys later on utilizing unique finger impression, palm or iris scanners. Retailers will need to get to know a large portion of their client conduct in a business recuperation. A straightforward stock rundown ought to be one of our client fulfillments. Each retail need to know where he is in the life cycle so as to know whether to amplify internal or outward and before set outward he must make certain he is as of now remaining on a solid feet in the internal business sector or else he will lose them two. So retailers must make moves to better comprehend the adventure that clients take which innovation pattern will affect the retail business most fundamentally in 2014 in view of huge information/ examination, client experience, versatile social, cutting edge innovation, omni-channel, and personalization of client experience (Hauss, 2013). Omni-channel retailing Retailers that take advantage of the capacity to alter collections and give novel items to particular demographics will surpass the opposition. With omni-channel retailing, advertising is made more proficient with offers that are in respect to a particular purchaser dictated by buy designs, informal organization affinities, site visits, dependability projects, and other information mining systems. It is vital here to comprehend that there are no less than 3 measurements to Omni-Channel retailing: i. Omni Channel : Brick2Click (Here we discuss a tight mix in the middle of web and store so that if a client purchases something from web gets client help at store and the other way around). ii. Omni Channel: Device2Web (Here the client can achieve the web store through different web joined touch focuses like versatile, stand, tablet, and so on.). iii. Omni Channel: eAve2Web (There are different commercial centers online like GroupOn, eBay, Amazon, Google Products, and so on. Clients joining through Internet Avenues or eAve are specifically served through focal database whereby orderID, client ID are likewise created through unified database framework and the client are served through web, store, gadget and eAve) (wikipedia, 2014) The part of the partner will transform from a data supplier to a facilitator of engagement. The business partner is no more the sole supplier of data in stores: Customers can now discover item data through their cell phone without the assistance of a partner. This situation gives a chance to the business partner to rotate and drive expanded engagement with the customer. Digitally associated deals partners are trusted. Short of what a quarter of U.S. online grown-up today express that business partners are the best hotspot for item data. Be that as it may, when equipped with cell phones, the partner is seen as a trusted counselor. The expansiveness of data accessible to deals partners through cell phones permits them to consider a more extensive cluster of data when making item proposals to clients in the store. The partner is the channel between big business information and the client. Long with utilizing item and client data to give a more customized and applicable experience, the partner has a chance to gather client brainpower and report that understanding once again to the undertaking. By making partners more vital, omni-channel retailers can pick up a game changer over e-Commerce immaculate plays and permit the association to influence the individual communications in the store to give significant informing in all touch points (SILVERMAN, 2013). Menasha Packaging and Shelf-bucks Partner on New Smart Display Technology Customers can connect with Smart-Displays by utilizing their cell phones to get to item content, special offers, appraisals and surveys continuously. With the presentations set up, brands and retailers can track arrangement of in-store POP shows and focus the viability of particular in-store advancements by social affair information on customer engagement and store-level promoting execution. Demographic important in growth David McCorquodale, head of retail at KPMG clarifies changing demographic profile of the UK is a significant impact on purchaser buying force, shopping conduct and shopping inclination. The age structure, ethnicity, family unit sythesis and demographic dissemination of the UK populace are all experiencing noteworthy change and its suggestions are imperative for retailers to comprehend and foresee. Throughout the following ten years 66% of all retail spending development will originate from those matured 55 and over. vicky Redwood, Chief UK Economist at Capital Economics, accepts that the primary test confronting retailers will be to adjust to the UK's maturing populace and get to grasps with their particular tastes and requests. She says their impact will be huge. "By 2030, the number matured 65 or more seasoned is anticipated to achieve 15.5m, growing 43% on its level in 2012, contrasted with a development of just 13% in the populace in general. While this gathering as of now record s for short of what 1 in every 5 of aggregate spending, this offer may climb to 1 in every 4 inside two decades." The climbing impact of this gathering could see deals shift towards the classifications and techniques for shopping that they support. Wellbeing, DIY and home upkeep retailers, which draw in a vast offer of elderly families' financial plans, ought to profit from this change, though retailers offering apparel, and sodas, which are equipped towards a more young business sector, could miss out. The impact of this gathering could see deals shift towards the classifications and routines for shopping that they support. Wellbeing, DIY and home support retailers, which draw in a substantial offer of elderly family units' financial plans, ought to profit from this change, while retailers offering dress, brewskie and soda pops, which maturing populace could likewise reshape the UK's high road. GP surgeries, libraries and other wellbeing administrations have started to appear in the middle of accommodation stores and physicists while customarily they have been set back from the fundamental aven ue. These go about as a draw for the more seasoned era that are less slanted and maybe less ready to go for their perishables yet at the same time need to get to crucial neighborhood administrations. Transport, availability and neighborhood base will subsequently get to be progressively critical." The Group accepts that retailers must reexamine store plan, advertising and promoting fights to draw in the light black pound or more all comprehend these are more seasoned customers who still consider themselves youthful purchasers we gauge that through the following ten years just about 66% of all retail spending development will originate from those matured more than 55." The climbing impact of supposed "Era Y", who are for the most part thought to be the under 30 to 35s is additionally having a significant effect on retailers and their future system. This gathering is overwhelming the time of increased birth rates era regarding their size", says Vicky Redwood of Capital Economics. "Not just does this gathering longing distinctive items from past eras, yet it has diverse methods for shopping and diverse demeanor to brands. Clearly the progressions effectively in progress , for example, multichannel retailing will especially engage. In the meantime, retailers will likewise need to speak to purported "era y" by and large thought to be the under 30 to 35s. These are surpassing the time of increased birth rates era as far as their size. Not just does this gathering longing distinctive items from past eras, yet it has diverse methods for shopping and distinctive demeanor to brands. Clearly the progressions effectively in progress , for example, multichan nel retailing will especially speak to this era. The third test will be responding to the more multicultural nature of the populace. 15% of the UK populace was not conceived in the UK. Regardless of the possibility that the administration succeeds in abating net relocation, births to outsider moms are climbing. The best retailers could be those figuring out how to mix the general and multicultural markets. The general climb in the conception rate lately after a time of decay will open up further open doors for retailers in the infant and youngsters markets. Lastly, the ascent in female support in the work showcase likely has further to go, given female cooperation in the UK is still lower than in some other created economies. Retailers will thusly need to react to this ascent in ladies' disposable livelihoods. Understanding this is vital in light of the fact that its this more seasoned portion that is going to drive retail throughout the following ten years. A maturing populace profile, helped by lower conception rates, longer future and the sheer size of the child of post war America era a large number of whom are presently resigning are only three components supporting this pattern. Thus, we appraise that through the following ten years very nearly 66% of all retail spending development will originate from over 55 years. Retailers will keep on understanding that they have to unite with clients on numerous channels and touch focuses all the while or even conversely. More retailers will give clients the capacity to associate and complete exchanges all alone terms. At the end of the day, if a client needs to view a thing on the web, buy it utilizing their telephone, and return it by dropping by the store, they can do as such in a smooth and consistent way. Omni-channel retailing will be the norm1.The vendor gives clients the exibility to skim inside the store, then buy online and the other way around. Customers can have their item transported, or they can decide to lift it up. Also, the staff individuals at Oasis each one have their own particular iPad which they utilize to process installments, as well as to support customers when checking sizes, styles and accessibility. In the event that a specific thing isn't accessible in the store, the staff can utilize their iPads to help customers spot requests on the web. Omni-channel retailing will be the norm1 (12 Hot Retail Trends and Predictions for 2014, 2014). References 12 Hot Retail Trends and Predictions for 2014. (2014). Retrieved from https://www.slideshare.net/Vend_POS/12-hot-retailtrendsandpredictions2015 Business-theory. https://businesscasestudies.co.uk/business-theory/marketing/marketing-techniques.html#ixzz3QEvi54hL Hauss, D. (2013, 12 17). 22 Retail Executives Share Technology Predictions For 2014. Retrieved 1 2015, from retailtouch point: https://www.retailtouchpoints.com/resource-center/51-white-papers/3148-22-retail-executives-share-technology-predictions-for-2014 Kelloggs. https://businesscasestudies.co.uk/kelloggs/using-new-product-development-to-grow-a-brand/introduction.html#ixzz3QQLvTsU4 Parry, N. (2013). Retail 2023: Trends. rbs.co.uk/corporate. SILVERMAN, A. (2013, 12 9). Restoring the role of the retail sales associate in the digital ag. Retrieved from https://www.internetretailer.com/commentary/2013/12/09/restoring-role-sales-associate-digital-age UK Essays. https://www.ukessays.com/essays/marketing/marketing-techniques-to-ascertain-growth-in-a-market-marketing-essay.php#ixzz3QK7MVMyL Wikipedia. (2014, march). Retrieved from https://en.wikipedia.org/wiki/Omni-channel_Retailing the digital store, Wilkinson. https://www.referenceforbusiness.com/history2/3/Wilkinson-Hardware-Stores Ltd.html#ixzz3QKqiOrTg

Washington Square By Henry James Essays - Washington Square

Washington Square by Henry James Spock "Washington Square" begins with shy, unattractive Catherine Sloper, an heiress living under the roof of her handsome, domineering father, Doctor Austin Sloper. She is susceptible to the charms of Morris Townsend, a lovely man without a conscience or money of his own. Equally susceptible is Catherine's aunt, Lavinia Penniman, a widow starved for romance and financially dependent upon her brother, Doctor Sloper. Doctor Sloper acts on his suspicions of Morris' motives for marrying Catherine, conducting a background investigation that proves the man has no job or means of income. Catherine and her father engage in a battle of wills - Catherine is certain her love for Morris and her infinite patience will sway her father, while Doctor Sloper believes time and distance will open his daughter's eyes to Morris' true character and intentions. Morris eventually betrays Catherine, and instead of the young woman being grateful to her father for his undying persistence in "showing her the light", she feels "from her own point of view the great facts of her career were that Morris Townsend had trifled with her affections, and that her father had broken its spring" (pg. 180). Refusing other marriage proposals, including another from Morris, Catherine lives out the rest of her life content as an "old maid" in Washington Square. The scene in which Morris finally lets Catherine know of his breaking off of their engagement is the pivotal scene of the novel, leaving her alone in her world. In this scene, a main theme of the novel is displayed ? abandonment. Throughout the novel, the feeling of abandon is commonplace. First, Doctor Sloper is abandoned as his young son passes, and later his beloved wife in childbirth. Next, Aunt Penniman is abandoned by the passing of her late husband, followed by the schism between Doctor Sloper, Aunt Penniman, and Catherine. Then, Catherine is abandoned by Morris. Finally, Catherine is furthermore abandoned by her father. Catherine is optimistic that if she remains a dutiful daughter and patiently waits, her father will eventually give his blessing to her engagement. Doctor Sloper is confident that Catherine will eventually come to the realization that he is right about Morris, and that it would never do for her to marry him. Sure of Catherine's loyalty, Doctor Sloper falls to the temptation of underestimating his daughter's love for Morris and self-respect for herself, which ultimately causes her to lose her respect for him. Doctor Sloper observes his daughter's affection for Morris Townsend, refuses Morris' suit for her hand; investigates the young man's background for proof he is disreputable. As Doctor Sloper does all he possibly can to dissolve the relationship between Catherine and Morris, he demands loyalty from his sister, Lavinia, for this cause. Doctor Sloper demands of Lavinia that she keep her communications with Morris Townsend to herself, and keep Catherine out of it. Doctor Sloper makes every effort to compel Catherine to give up Morris, including an extended trip to Europe. Upon return he learns she has lost him, but she will never give him the satisfaction that he was in the right. Catherine's desire to marry Morris, and Doctor Sloper's drive to keep them apart brings them to a new consciousness in their relationship. Long after Morris' departure, her father, contemplating the facts, still doesn't believe Catherine has given up on her lover. Catherine, fully conscious of the irrevocable damage her father has caused the affair, closes her heart to him. Catherine's thematic conflict is illustrated in the responsibility she feels toward her father, and the commitment she had made to her lover, Morris Townsend.

The Roaring Twenties The Age of Degeneration Essay Example Essay Example

The Roaring Twenties: The Age of Degeneration Essay Example Paper The Roaring Twenties: The Age of Degeneration Essay Introduction The Roaring Twenties: The Age of Degeneration Moral values, the standards of good and evil, are the foundation of a society, allowing a person to value integrity and make the right choices. However, during the Roaring Twenties in the United States, as we enter a new era of cultural and economic dynamism, the values are being overthrown by the new lust for money, power, and most important of all, pleasure. The Great Gatsby Juxtaposes the new moneys extravagant life and the old moneys crumbling aristocratic values. F. Scott Fitzgerald exposes this dramatic phenomenon in his novel, where he crafts a trikingly realistic painting of the society in the Roaring Twenties, where materialism thrives and leads to the loss of moral standards. Jay Gatsbys world revolves around a single dream that he holds as the lifeline in his story. It is a dream of wealth and aristocracy. After his adventure in luxury with Dan Cody, who becomes his father fgure, Gatsby finds his dream embodied by Daisy Fay, be cause â€Å"Her voice is full of money’ (Fitzgerald 120). She represents wealth and class. She has a very lighthearted conduct and charismatic behavior. She is â€Å"the golden girl† (Fitzgerald 120), born in a ealthy, upper-class society, and married to a rich man. However, we also see that her shiny image is only a fapde to cover her degeneration. We first catch a glimpse of her true character when she decides to confide to Nick that â€Å"the best thing a girl can be in this world, a beautiful little fool† (Fitzgerald 17). The Roaring Twenties: The Age of Degeneration Essay Body Paragraphs She fully embraces the new concept of women in the Roaring Twenties and is ready to give up her self-respect to conserve her luxurious lifestyle. Daisy also shows the lack of maternal love. Even though she is a mother, she is so engrossed in her love affairs and lavish life that she never takes care of her daughter. She only dresses Pammy up for special occasions, as if her daughter is Just another possession in order to promote her image. In Gatsbys vision, Daisy is symbolized by the green light on her dock. It holds a â€Å"colossal significance† (Fitzgerald, 93) because it is the color of money and envy. Daisy is the perfect example to illustrate the prevailing rise of materialism in the Roaring Twenties. Another woman, who is seemingly the perfect opposite of Daisy Fay, is also a model woman of the Roaring Twenties. Myrtle Wilson belongs to the working class but wishes to strive in the social ladder and acquire the extravagant lifestyle of the icher classes. She is ready t o have an affair with a man who wants her only as a tool to relieve his stress. She is his escape to another life, where he can fully express his most odious sides. However, in the end, it is this exact same dream, which at first may seems like an escape to her, that kills Myrtle in the most violent way. Instead of working hard to gain her position, she lets her materialistic needs bring the dissolution of her morality. Ironically, Myrtle is killed by a luxury car, which symbolizes wealth and independence. This lust for money, characteristic of the Roaring Twenties, has destroyed her. The rise of materialism is symbolized most strongly through the eyes of T. J. Eckleberg. The advertisement sign of T. J. Eckleberg is sltuatea In tne valley 0T Asnes, a place tnat Iles Detween New York ana tne west Egg. It is where all the waste from New York and the Eggs are stored, causing piles of ashes swallowing everything. We can consider it as a backstage for the lavish life in New York and the Eggs, where all unpleasantness produced by the upper class’s glamorous lives is stored and hidden. George Wilson, Myrtle’s husband, lives and works there. After his wife’s tragic death, he points at the advertisement sign of T. J. Eckleberg and claims that â€Å"God sees everything† (Fitzgerald 160) The fact that T. J. Eckleberg is considered by George as a God shows the disorientation of the Twenties’ society. Hidden behind the glimmering lights of the cities, the Valley of Ashes represents the decaying morality of the society. The concept of God is lost, and the people are desperately looking for a spiritual guidance in their life. But only an advertisement board represents this guidance. This fact shows that materialism has conquered spiritual values and has now become the societys religious belief. Fitzgerald uses this striking image to convey the power of materialism over the society. We can observe the collapsing self-discipline through almos t every character in this novel. This perversion of character shows the extent of corruption throughout the society. Jordan Baker, who is Nick Carraways romantic interest, is a perfect example. Even though she is the narrator’s lover, the description of her conduct makes it impossible for the readers to sympathize with Nick. She is a very careless person. She is a â€Å"rotten driver† (Fitzgerald, 58) but she still drives hastily because â€Å"it takes two to make an accident† (Fitzgerald, 58). Jordan’s arguments prove that she is a haughty, irresponsible woman who believes that she should never take the blame. Furthermore, Nick notes that she is â€Å"incurably dishonest† (Fitzgerald 58) because she cheated during sport competitions. She also chooses to lie because it was easier to be dishonest in order to â€Å"satisfy the demands of her hard, Jaunty body’ (Fitzgerald 58). Jordan Baker always chooses to obey her physical needs at the expe nse of her virtues. This carelessness is not exclusive to Jordan, but is a shared trait between almost every character in this novel, like Tom Buchanan for example. He is hypocrite ho uses Myrtle as a way to satisfy his physical needs. He owns an apartment in New York where he holds his affair. We can observe through his visit in his love nest that the people in New York witness unfaithfulness with nonchalance, as if it has become a habitual thing. At Myrtle and Tom’s party, we can fully witness these people’s carelessness. The guests drink excessively and the hosts â€Å"disappeared† (Fitzgerald 29) to make love in spite of their guests’ presence. Myrtle also spends money carelessly, buying too much furniture for the apartment. She also buys a dog spontaneously but abandons it to die. The party at Tom and Myrtle’s love nest exposes the immorality of the city. As a narrator in this novel, Nick Carraway shares with his readers that he is disgusted b y the carelessness of Jordan, Daisy, Tom and the whole society in general. However, he can see one person who he can still respect. That person is Gatsby. After Gatsbys death, Nick leaves the East because of the â€Å"foul dust [that] floated in the wake of [Gatsbys] dreams [has] temporarily closed out [his] interest in the abortive sorrows and short-winded elations of men† (Fitzgerald 2). Even though Gatsby has a very dark past, he is fundamentally a good person. We can see through his childhood notebook that he considers being â€Å"better to parents† (Fitzgerald 173) an important quality that he needs to remember. HIS only Dao aeclslon Is to devote nls entlre IITe to Daisy. He nas turned ner Into nls absolute dream. In order to achieve this dream, he has to attach his life to â€Å"the foul dust,† which is the criminal and extravagant life that Gatsby leads in order to be worthy of Daisy. He even sacrifices his own life to protect Daisy from her crime. Gatsby is worth â€Å"the whole damn bunch put of together† (Fitzgerald 154) because Daisy, Tom and Jordan, even though not associated to organized crimes, are even ore immoral than he. Nicks acquaintance with Gatsby unravels the degeneration of his society, corrupted by the interminable seeking of â€Å"elations† through wealth, alcohol and sex. Nick is â€Å"one of the few honest people† (Fitzgerald, 59) in this novel. Although, he does lie occasionally, his lies are said in good intentions. For example, when Henry C. Gatz arrives at Gatsbys mansion upon hearing the news of his son’s death, Nick states that they are â€Å"close friends† (Fitzgerald 168). As a person who always tries to value moral standards, I understand Nicks feelings when he gives this ie. I do not believe that this dishonesty puts him on the same level as Jordan Baker or other dishonest character, because his lie isn’t said to protect himself, but to protect another from unne cessary pain. I also have been put into circumstances where telling the truth would be too rude or hurtful to the other person, so I also lied, just like Nick. I believe that sometimes, saying the truth would be the wrong thing to do, given the circumstances. For example, my cousin had a hamster that she dearly loved. One day, she was enrolled in a very prestigious mathematics competition, and he had to travel to another country to participate in it. I came to her house after she left, to congratulate her parents, only to find out that her hamster had died while she was away. From then on, whenever she called home and asked about her hamster’s health, I always reassured her by saying that he was fine. This lie allowed her to concentrate on her exams and eventually get good results. Even though I lied, it was in good intention because I knew that the truth would be too much pain for her to handle. This experience allows me to understand Nicks intention and feelings. F. Scott. Fitzgerald, through this novel, criticizes the materialism of the Roaring Twenties’ society, as we enter the phase of transition between old-fashioned, conservative standards and modern, freethinking ideals. We can hear Fitzgerald’s voice through Nick Carraways ending prediction about the â€Å"orgastic future that year by year recedes from us† (Fitzgerald, 180). We can understand his emphasis on physical pleasure through the word orgastic. Fitzgerald contemplates that the future we all hope for is forever out of reach of the disoriented society of 1920s. Works Cited http://www. thefreedictionary. com/orgastic We will write a custom essay sample on The Roaring Twenties: The Age of Degeneration Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Roaring Twenties: The Age of Degeneration Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Roaring Twenties: The Age of Degeneration Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Teaching methodology Essays

Teaching methodology Essays Teaching methodology Essay Teaching methodology Essay In analyzing second language teaching methodology, there are three important underlying interrelated terms that must be considered: approach, design, and technique. Long Richards (1987, p.146) mention in their article on the subject that Anthony (1963) originally made the distinction and clarified language-teaching methodology into these three central terms. Long Richards (1987, p.146) also point out that Anthonys (1963) distinction has been since tailored and therefore methodology is generally referred to by speaking of approach, design, and procedure. These three terms will be defined and then used to describe and critically analyze two popular second language-teaching methods: The Natural Approach and Community Language Learning. Approach:  A SLT methods approach in language teaching is based both on theory of language and theory of language learning. Teachers of second languages all naturally or academically attain or accept some theory of how learners learn language and how language is constructed in terms of the various components that comprise it (affixes, words, conjuncts, verbs, sentences, etc, etc.). A methods approach is therefore the basis on what the teacher believes are the means by which learners acquire language and, subsequently, how they go about teaching the L2 in the classroom via their chosen materials and teaching techniques. In further discussing approach and theory of language, it will be helpful to mention three prominent theories relating to second language teaching methodology which have bearing on approach, design, and procedure: the structural view, the functional view, and the interactional view. In a more concerted sense with respect to design, for example, these theories will have varying effects on the roles of the teachers and students within the classroom. The structural view sees language as a system of structurally related elements for the coding of meaning. (Long Richards, 1987, p.147). Teachers employing this theory in their teaching method, for example, will likely focus their syllabus design and choice of materials on the structural elements of language such as grammar and its functions.  The functional view sees language as a vehicle for the expression of meaning. (Long Richards, 1987, p.147). Teachers employing this view in their teaching method will likely focus their syllabus design and choice of materials less on language form and more on performing language actions from a semantic, rather than grammatical, point of view. The interactional view sees language as a vehicle for the realization of interpersonal relations and for the performance of social transactions between individuals. (Long Richards, 1987, p.147). Teachers employing this view in their teaching method, for example, may focus their syllabus design and choice of materials less on grammatical structure or functionality and more on the discovery of language content through interpersonal communication. (Some examples of common approaches had been provided in Appendix A) Design concerns the instructional materials and the corresponding activities teachers utilize in the classroom. In designing a curriculum or syllabus for SL courses, there are two factors that teachers consider: what to talk about (subject matter) and how to talk about it (linguistic matter) (Long Richards, 1987: p.148).  According to Long Richards (1987: p.148), there are four conditions in terms of design: The content of instruction (i.e. syllabus), learner roles in the system, teacher roles in the system, and instructional material types and functions. Richards Rodgers (1986) further add to these considerations: (These conditions will be discussed and used later to analyze the two methods in question). Design is the level of method analysis in which we consider: (a) the objectives; (b) the syllabus; (c) learning tasks and teaching activities (d) learner roles; (e) teacher roles; and (f) the role of instructional materials. (Richards Rodgers, 1986: p.24)  Procedure comprises the classroom practices which are consequences of particular approaches and designs. (Long, M. Richards, J., 1987, p. 146). In other words, the technical or procedural constituent (how the teacher goes about teaching) in SLT methodology is directly related and affected by a methods approach and course design. Depending on how the teacher views SLA and, for example, what materials he or she chooses for course work, a SL teachers classroom procedures will vary considerably. Other factors such as class length, environment, or class size will have relevance on the techniques or procedures used by teachers as well. A teacher employing the Grammar Translation Approach, for example, may design his or her curriculum around slightly difficult texts and little else. The teachers techniques may therefore include presenting the language content in the form of unrelated sentences that the students would then translate into the L1. The teachers instruction of the grammatical points would most likely be in the L1 and other language variables, such as listening comprehension or pronunciation, would have little importance in the drills conducted in class. Grammar instruction provides the rules for putting words together; instruction often focuses on the form and inflection of words. Reading of difficult texts is begun early in the course of study. Little attention is paid to the content of texts, which are treated as exercises in grammatical analysis. Often the only drills are exercises in translating disconnected sentences from the target language into the mother tongue, and vice versa. Little or no attention is given to pronunciation. (Mora, J.K., 1999) Contrarily, those employing the Direct Approach would most likely use no L1 in the classroom and would not include the translation of grammar. The teaching procedure for classroom exercises and drills would most likely be the elicitation of a story or dialogue from the student through student directed questions followed by a series of teacher questions (for example yes/no, or, or 5W questions) to be answered in the L2 by the students. Teachers may reverse this role and consequently have the students ask the questions to each other or to the teacher. Grammar is therefore not presented textually and is taught inductively through the controlled use of the L2 based on target language or topics contained within the classroom materials.  The mother tongue is NEVER, NEVER used. There is no translation. The preferred type of exercise is a series of questions in the target language based on the dialogue or an anecdotal narrative. Questions are answered in the target language. Grammar is taught inductivelyrules are generalized from the practice and experience with the target language. (Mora, J.K., 1999) With these definitions and examples in mind, we can now utilize them in describing and analyzing two prominent methods of second language teaching: The Natural Approach and Community Language Learning (CLL).  METHOD DESCRIPTION AND CRITICAL ANALYSIS #1:  THE NATURAL APPROACH  The Natural Approach (Terrell, 1977; 1982) is the term coined for the approach proposed by Tracy Terrell (1977) based on his methodological deductions in teaching Spanish to second language learners in California. In order to situate a theoretical foundation for his proposed approach to second language teaching, Terrell collaborated with Stephen Krashen, an applied linguist at the University of California (Richards Rodgers, 1986: 178), whose naturalistic theories on second language acquisition (Language Acquisition Theory: Krashen, 1981; 1982) have had significant influence on applied linguistics in recent years. Terrell and Krashens basis for their collaborated Natural Approach (the NA) (Krashen Terrell, 1983) shares common convention with the Natural Method (Saveur, L. 1826-1907) and the Direct Method. However, as the foundations of these methods are commonly based on the natural components of first language acquisition, the basis of the Natural Approach (Krashen Terrell, 1983) stems from Krashen Terrells naturalistic views on second language acquisition.  In the Natural Approach there is emphasis on exposure, or input, rather than practice; optimizing emotional preparedness for learning; a prolonged period of attention to what the language learners hear before they try to produce language; and a willingness to use written and other materials as a source of comprehensible input. (Richards Rodgers, 1986: p.178)

Statute and Case Law Relationship Paper Essay Example | Topics and Well Written Essays - 500 words

Statute and Case Law Relationship Paper - Essay Example The Eleventh September outrage generated a lot of ill will in America and a few instances of discrimination did take place. One such incident was the firing of a hotel manager whose father had migrated to the USA from the United Arab Republic, who filed a discriminatory case in which he pleaded that his employment was terminated because of his national origin. The facts of this case are that, Karim El Raheb, of Egyptian origin, was fired by Pesce Ltd Restaurant shortly after the Al Qaeda terrorists committed atrocities in New York and Washington on the 11th of September 2001. The U.S. EEOC sued Pesce, Ltd., under Title VII of the 1964 Civil Rights Act in the U.S. District Court for the Southern District of Texas (Title VII of the Civil Rights Act of 1964, n.d). The EEOC in its plea argued that soon after these terrorist attacks, Damian C. Mandola the Co-Owner of Pesce's started to make frequent references within the hearing of the restaurant staff and customers that Mr. El-Raheb looked like a person of Spanish Origin and that he should change his name to sound like a Latin name. Mandola blamed El-Raheb for the decline in earnings after the terrorist attacks and fired him in November 2001.

Baby Boomers and Millennial Coursework Example | Topics and Well Written Essays - 1000 words

Baby Boomers and Millennial - Coursework Example On the other hand, boomers take pride in what they have achieved such as building careers and starting families. They are a restless bunch that wants more in their careers and desire to convey their wisdom to the new generation. They also want to reduce their work lives and retire satisfied that they accomplished what they embarked to do (Hudson & Gonyea, 2012). How to motivate baby boomers Baby boomers to comprise more than a quarter of the US workforce. It is essential that organizations must understand these employees and ways to connect with them. The following are some tips on the ways to motivate baby boomers as per Jurkiewicz and Brown: Opportunities to mentor younger employees: Baby boomers seek meaning and balance and providing them with opportunities to teach younger generations will mean a lot to them. They will share their experiences and transfer knowledge to younger employees helping them build their skills. Encourage them to attend professional associations: Baby boome rs enjoy to network with coworkers and maintaining a professional connection with other people. Providing challenges: These employees like to expand their abilities and involving themselves in projects that will gain them appreciation. Involve them in making decisions: These employees appreciate transparency and democracy, and their skills will be helpful when decisions are needed. Retirement opportunities: Many baby boomers push back retirement because of the hard economic times that have been there in the last few years.

Violence - video game Essay Example | Topics and Well Written Essays - 750 words

Violence - video game - Essay Example According to Anderson (n.p.), ‘the active role required by video games is a double-edged sword.’ This indicates that while some term video gaming as a quick avenue to increased violence in society, it remains the effective teaching tool in schools and society. Technological advancements have made it possible for learning institutions to use both violent and non-violent video games to pass around useful information that moulds learners into better, creative and active people in society (McLean & Griffiths 121). While parents show aggressive resistance by denying their children access to violent video games, they must understand that the number of children who love video gaming is higher than that of adults. Reports from the Entertainment Software Association affirm that provide children are exposed healthy learning challenges when they play violent video games. Through them, they are in a position to understand and apply rules effectively in real life. In addition, learne rs can best understand real world issues revolving around war, sexual abuse, death, and mechanisms to deal with trauma that comes after such events. Psychologists’ assumption is that violent video games modify human behavior because people tend to adopt skills and act according to what they see and hear. While the assumption is a true material fact, video games only cause health complication for instance depression. Continuous playing deprives human beings a chance to interact and build social networks. However, when people play video games together, they get ample time to interact and socialize. Violent video games can be scary especially to children because of the actions, challenges, and difficulty to win. However, it provides good mechanisms of helping them overcome fear and anxiety. With time, they understand and control their emotions of fear and anxiety. Harvard researchers Lawrence Kutner and Cheryl Olson argued that, ‘playing

Three Major Types Of Buying Situation Commerce Essay

Three Major Types Of Buying Situation Commerce Essay Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to choose, expend, and dispose of products, services, experiences, or ideas to satisfy their needs and the impacts that these processes have on the consumer and society (Noel, 2009). Consumer behaviour mixes elements from psychology, sociology, social anthropology and economics and it also intends to understand the buyer decision making process, both in individual and in groups (Noel, 2009). There are various elements which can influence consumer behaviour, recent research implies that it may vary depending on the buying situation. This essay is going to define the main types of buying situations, outline the characteristics of them and explain factors which are likely to impact customer involvement in each situation. In general, there are three major types of buying situations (BE, 2005). †¢ The new task is a business buying situation in which the buyer purchases a product or service for the first time. †¢ The modified rebuy is defined as a business buying situation in which the buyer wants to modify product specifications, prices, terms, or suppliers. †¢ Straight rebuy is a buying situation in which the buyer routinely reorders something without any modifications. The three types of buying situations could be significantly different. Various factors may work in different situations. Every time when the buyer is to take a purchase decision, buying situation can be different, it may or may not be the same as the previous one. The differentiation between the two buying situations may be caused by the absence of any or all of the following factors (LME, 2006). †¢ Awareness about competing brands in a product group. †¢ Customer has a decision criterion. †¢ Customer is able to evaluate and decide on his choice. According to the factors above, the three major types of buying situation could be obviously different. The new task could also be defined as extensive problem solving  situation (LME, 2006). In this situation, the buyer has no past experience for products and he is totally new to buy the products which require some and extensive efforts for a buyer to decide about the product purchase. It may take customers longer time to make a decision because it could have a greater risk or cost and take more time in getting know of the new products. Modified rebuy could also be called as limited problem solving situation in which supplies a change and gives the customer with new experience and new preference (CM, 2005). It gives a chance to the customer to try something new. If the introduction of a new brand or a product shows many advantages to the customer, it could require a change in the customers decision criterion. For example, a housewife decides to buy a soap and she sees a new liquid toilet soap which promises to keep her skin soft and moisturized, the brand also promises to give vitamin E, which the manufacturer claims is required in temperate conditions. The liquid toilet soap brand is available in four fragrances .The pack can be refilled every time the soap gets fully consumed .Now this introduction is likely to change her decision and may be the choice criterion. If she spends some time in evaluating the liquid toilet soap against the normal bar soap and then decides to try it, we conclude that for her it was a li mited problem solving situation (CM, 2005). As can be seen, modified rebuy might often lead to a trial purchase. The customer may even decide to continue with her current product choice. Generally it has been admitted that brand extension strategy helps the customer to reduce the elements of newness in the purchase decision. Straight rebuy is also known as extensive problem solving situation  and it is characterized by the presence of all three criterion for differentiation (CM, 2005). In other words, customers are aware of his or her choices, they know what they are searching for, as his or her choice, what exactly his need is and which is based on personal experience of either self or others might be relatives, friends or the customers have heard about it that is known to be called as good messages. Generally, the customers spend little or no time choosing alternatives of the product and the substitutes of the product .Brand loyalty is relatively higher here. Moreover, this is a buying situation where a customer perceives a low risk in buying the product and/or the brand. For example, a housewife goes to the shop or a supermarket and spends much less time in choosing her toiletries, drinks like tea or coffee and other food products. For each time she goes to buy the things for family requirements and needs, she generally finishes up buying the same brand. As it is shown above, the three factors which make the differentiations between the buying situations appear different in each situation. Thus, there could be different factors which affect customer involvement in each situation. In general, there are four of them (Song, J.H. and Adams, C.R., 1993): †¢Capacity: What it does for a buyer; †¢Quality: How well or poorly it does the specified functions; †¢Price: The amount paid by the buyer; †¢Effort: The time and energy expended by the buyer. These four factors are most likely to affect customers to make the decision when they are doing a purchase, which could participate differently in the three buying situations. In the new task buying situation, because customer has no experience for the products, it may have more factors affecting the customer involvement. The customers could consider all the factors: capacity, quality, price and also brand, it could take the customers more time than other buying situations. It could be the buying situation which is most likely to affect customer involvement. The firms have to set all the factors right if they want to attract new customers or they want to develop a new product. In the modified rebuy situation, customers may contrast the previous products with the new ones. As the customers understand what they need and what the products can do, the factors like quality and price are important to affect the customer involvement. Sometimes, a good introduction of the capacity is important as well. In this situation, the brand loyalty could also act as an important factor of affecting the customer involvement. It also may take customers quite a long time befor e making a decision. In the straight rebuy situation, the customers know exactly what they need, they have already know the information about the products they want. Therefore, the most likely factors which could affect the customer involvement are the capacity and the quality. Once the firms have done well on the quality of their products and also make a good introduction of the capacity of products, it could make customers spending less time on making a decision. It may let customers feel easy to be involved in the consuming. In conclusion, there are three major types of buying situations, which are new task, modified rebuy and straight rebuy. Three factors make the buying situations be different from the others, customers may face different problems in these situations. Thus, there are four main factors which are likely to affect customer involvement. Each situation could also have different types of factors which effect the customer involvement. All of the above suggests that consumer behaviour do vary depending on the buying situation. More research could be done on what firms can do to improve the customer involvement while choosing their products.

How does Owen make clear his feelings about war in Dulce et Dorcum est? :: English Literature

How does Owen make clear his feelings about war in Dulce et Dorcum est? The title of this poem which is ‘Dulce et Dorcum est,’ is a Latin saying which means, ‘It is sweet and honorable to die for your country.’ It is written by Wilfred Owen who gives us his opinion about this motto. He uses one of his brutal memories to support his views and to compare a stereotypical soldier as we visualize one in our heads and one as he saw whilst fighting in the war. This memory is of a time when Owen, along with his fellow soldiers is walking back to their rest place, when all of a sudden there is a gas attack. All except one of these soldiers manages to put on his gas mask in time; therefore he dies a horrible death. The poem explores a different mood for each of the four stanzas. In stanza one the mood is slow and weary. In stanza two there is a mood, which is fast and panicky. Stanza three explores a tragic mood and the final stanza has a mood of bitterness and anger. Owen is successful in providing detail throughout the poem. He is also successful in writing the poem as a memory, as he did fight in the war. In this poem he effectively shows his thoughts and expressions, as he wants the reader to think of them. Owen accomplishes the mood in verse one through his use of language. The poem starts with the words â€Å"Bent Double†, which introduces the image of a soldier as Owen remembers one. These words show us the action and figure of the soldiers. In reality you cannot walk bent really close to the ground, therefore these words can be considered as metaphors or slight exaggerations of what the soldiers were doing. These words start off the comparison of a real soldier with a stereotypical one. â€Å"Like old beggars under sacks†¦Ã¢â‚¬  This implies the visual sight of the soldiers if an ordinary person were to see them. This sentence is a simile and therefore means that the soldiers look like beggars. The word ‘sacks’ helps us to visualize the soldiers walking really close to the ground, under the weight of a sack. The simile above can also express torn clothes worn by the soldiers, muddy faces, slight injuries taken on by the soldiers and the mental conditions that they were facing. The simile compares these soldiers to people who have nothing to lose and their uniform to ‘sacks’, which indicates their shabby conditions. Another word, which suggests the speed at which soldiers move, is â€Å"trudge.

The effects of Performance on Audience

Music soothes and relaxes the mind of audiences. It is one way of showcasing talent and at the same time give entertainment. An exquisite performance can eventually bring audiences to a moment of joy or sorrow. It depends upon the performer’s capability and musical knowledge. One can easily transform a beautiful mood into something bad when the performance is atrocious. On the other hand a pleasant performance can negate the sadness and anger of an audience. A good performance is not only the ability to convey the music’s notated structure but also the emotional metadata of the piece. Overall performance is assessed by how the audience goes out of the performance hall. If they go out wearing a smile, it means that the performance was a success. On the contrary, crumpled faces of the audiences will mean failure of the performance. It is vital for performers to know who their target audiences are. This way the chances of having negative outcome will be prevented. The performance will also determine if the quality of music and the message that the performer wanted to imply is grasp wholeheartedly by the audience. The goal of every performance is to catch the audience attention and at the same time absorb the theme or message as a whole. Although there are performance for a cause, the main point of having a performance is to keep the crowd alive and in union with the performer. A boring performance will eventually lead to audience walk out. It is also important for the performance to be adaptive to the audience. This way the listener’s musical interest is kept intact. The effects of performing on audience also boost the confidence and moral of the performer. A performer who stands in front of a crowd lively and intelligently assures that the flow of the performance is best. More audiences may trigger the performer’s nervousness and stage fright but this is the usual feeling of performers. After having performed many times, the performer will get use with the feeling and sees himself/herself not afraid anymore. Performing on audience also helps in looking for positive and negative traits of the performer. It will be based on the feed backs after the show which is given by jurors if it is a competition or by critics if it is just a program, concert r performance. Over all the effect of performing on audience is to know what makes the performer stand out and what needs to be improved. A performer’s attitude is also seen when performing before audiences. This is on how he/she relates with the kind of crowd. There are instances that the performance is held on a strange place and it is for the performer to adjust to the environment and continue the show without getting distracted and keeping his/her focus. Regardless of who your audiences are, you are compelled to perform with the best of your abilities. Performers often finds themselves having goose bumps and cold feelings upon seeing audiences but then it will also make them more motivated to perform. Performing also inhibits positivism on the performance and the perception of musical expression by the performer.